[PDF.52av] Health Services Marketing: A Practitioner's Guide
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Health Services Marketing: A Practitioner's Guide
Richard K. Thomas
[PDF.jk47] Health Services Marketing: A Practitioner's Guide
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| #2961376 in Books | 2007-10-19 | Original language:English | PDF # 1 | 9.25 x.40 x6.10l,.56 | File type: PDF | 164 pages||0 of 0 people found the following review helpful.| Book|By TorR|This was a really good book. I have been a nursing home marketing director for 14 years and this book is a good tool. Order it if u can get ur hands on it.|2 of 2 people found the following review helpful.| There are other books|By Matt|The review of this book starts with "Despite the growing importance of marketin|||From the reviews: | |"Thomas details marketing activities and techniques for health care practitioners and administrators in for-profit and non-profit organizations. He presents basic concepts of marketing and ways to implement a marketing initiative, includi
For today’s busy health care professional, clinical expertise is not enough: one also has to know the market. Even when a facility has its own marketing department, practitioners are regularly called on for input. From promotions to pricing, this book clearly and succinctly explains the range of marketing activities and techniques, so any health professional can learn to navigate this bewildering but increasingly important aspect of healthcare. Richard Thomas&rs...
You easily download any file type for your gadget.Health Services Marketing: A Practitioner's Guide | Richard K. Thomas.Not only was the story interesting, engaging and relatable, it also teaches lessons.